Privacy and Cookie Policy

How do we protect your information?

Protecting your information is our top priority. Your information is secured by our use of a secure server (SSL) when you place your order. Your information is encrypted by the software before it is sent to us. All access to this information is limited and protected against unauthorized use. Any credit card & personal information you enter on our site is strongly encrypted by industry-standard protocol, SSL (Secure Sockets Layer).


What types of personal information do we collect?

We collect and store any information that you provide to us when you shop online and provide to us through your dealer application. This information is used to process orders, suggest products or services that may be of interest to you and to provide services that will give you the best shopping experience while using our dealer website.


The following privacy policy outlines how we collect, use, and protect information related to pixels on our website or within our digital products. By interacting with our pixels or using our services, you agree to the terms and practices described in this policy.

  1. Collection of Pixel Data: We may use pixels, also known as web beacons or tracking pixels, to gather certain information about your interactions with our website or digital content. This data may include but is not limited to your IP address, browser type, operating system, referring URLs, and other technical details. We use this information for analytical and marketing purposes to enhance your user experience.

  2. Use of Pixel Data: The data collected via pixels is used to improve our website, analyze user behavior, and personalize content. We may also use this data for targeted advertising campaigns to display relevant content or offers based on your interests and preferences.

  3. Third-Party Services: We may engage with third-party service providers who may also use pixels on our behalf. These third parties are subject to their own privacy policies and practices. We do not control the information they collect through pixels, and their activities are not governed by this privacy policy.

  4. Cookie Usage: Pixels may work in conjunction with cookies, which are small text files stored on your device. Cookies allow us to recognize your device when you return to our website, enabling us to improve user experience and provide personalized content. You can manage cookie preferences through your browser settings.

  5. Data Security: We take reasonable measures to protect the data collected through pixels, including encryption and access controls. However, please be aware that no method of data transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your information.

  6. Changes to this Policy: We reserve the right to update this privacy policy as necessary to reflect changes in our practices or for legal reasons. We encourage you to review this policy periodically to stay informed about how we handle your data.

  7. Contact Us: If you have any questions, concerns, or requests regarding this privacy policy or the data we collect through pixels, please feel free to contact us.

By continuing to use our services, you acknowledge that you have read and understood this privacy policy, and you consent to the collection and use of your data as described herein.


What are cookies?

Cookies are small pieces of data that are sent by our web server and stored on your web browser once you access our website. Cookies help track website activity and process you through our website by storing information such as visitor preferences, pages accessed, etc. We do not store any other personally identifying information. Cookies help us to remember your information so that you don't have to reenter it every time you visit our websites. If you do not want to receive cookies, you can disable them in your browser preferences. Unfortunately, this will disable full capabilities of our website. If you do not want cookies stored, we suggest placing your order and then deleting the cookies once you have finished your shopping or browsing session.


How do we use the information that we collect?

Our goal is to provide you with the most efficient, hassle-free shopping experience possible. We may use the information that you provide us:

  • To enable you to make online purchases via our dealer portal.
  • To send you catalogs, direct mailings and requested product and service information in the mail.
  • To notify you by mail or e-mail of special promotions, upcoming events or new products or services.
  • To create account information, user friendly shopping tools and other site features that will give you a more personalized shopping experience.


Direct Mailings and E-mail


We may share your Personal Information as disclosed at the time we collect it, or otherwise with your consent, or as described below: 

Within the DPI Off-road family of companies. We may share information with our parent company, DPI Off-road Brandsand businesses controlling, controlled by, or under common control of DPI Off-road brands. This includes our subsidiaries and affiliates. 

Occasionally we will use your dealer mailing address or e-mail address to send you information about new products, direct mail materials, sales promotions, or web-only exclusives from DPI Offroad Brands. You will also be automatically eligible for and may receive similar promotional information via e-mail from our affiliated brands regarding their special announcements about that brand's products and services, sales and other promotions. This list includes but is not limited to: Daystar Products International, Performance Accessories, Tuff Country, Leveling Solutions, Revtek, Scorpion Extreme Products, MCE Fenders, VooDoo Offroad, HCR Racing, and



By using our website, you consent to the collection and use of information by DPI Offroad Brands. If you have any questions or comments regarding this policy, please contact us at Remember our mission is to make sure your information is safe and secure.


Product Images Disclaimer

DPI Offroad Brands may use images that are owned by other companies, brands or individuals. We do not claim the rights to any copyrighted image. Images are used for information purposes to inform our customers of product information. Please contact us directly if you feel your image or logo is not used in a way you don't want reflected. DPI Offroad Brands is not legally liable for the use of any copyright image without notification to remove this image or content first.


Compliance with Law and Fraud Protection

We may collect and disclose any information, including personally identifiable and transactional information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request. We may collect and possibly share personally identifiable information and any other information available to us in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any personal or as otherwise required by law. We may also exchange information, including personally identifiable information, with other companies and organizations for credit fraud protection and risk reduction.

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